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Sam Lake, writer of the original 'Alan Wake' and the director of the sequel, addressed speculation over this character in the new trailer.
Alan Wake 2' Max Payne lookalike is explained by the director, alan wake
Alan Wake 2, Alan Wake Wiki
Alan Wake, Alan Wake Wiki
It's Not an Alan Wake II Review - Paste Magazine
Control: 10 Easter Eggs You Don't Want To Miss
Review: 'Alan Wake 2' and the year's best horror games : NPR
Max Payne 1 & 2 remakes and Control 2 development continues following 'great reception' for Remedy's Alan Wake 2
Straight up, Max Payne (Alex Casey, w/e exact same person) in Alan Wake 2, called it since AWE. : r/AlanWake
Alan Wake 2: How Alex Casey Connects to Max Payne